Social Media Optimization (SMO) is the practice of using social media platforms to enhance a company or organization’s brand an online presence. Here’s what it involves:

Brand Enhancement: SMO helps strengthen your agency’s brand by creating a consistent and engaging presence on social media sites.

Increasing Awareness: It’s used to increase awareness about your agency’s products and services. By sharing valuable content, you attract potential clients.

Connecting with Customers: SMO allows you to connect directly with your audience. You can respond to comments, engage in conversations, and build relationships.

Mitigating Negative News: If there’s damaging news or a crisis, SMO helps manage the narrative and address concerns.

Popular platforms like Facebook, Instagram, YouTube, and TikTok are used for digital marketing through SMO. For Awasthi Digital, SMO is essential for building your agency’s online reputation and reaching potential clients.